Engaging Customers with Relevant Content

Transfert Pays

Client - Orange StarAfrica
Industry - Telecoms
Services - Service Design, User Experience, Visual Design, Content


Challenge

Orange needed to redesign the entire experience of the portal in order to fully engage visitors, increase traffic and become the biggest digital destination for football in Africa. This was to be delivered before EURO 2016 kicked off. 

Outcome

The new fully responsive site was live in June just in time for EURO 2016.


Approach

After fully refreshing the analytics set-up we started our UX research phase using insights from Google Analytics, online surveying and stakeholder interviews. These informed the creation of 5 personas, their respective user journeys within the StarAfrica ecosystem, and a new site architecture.

The next step was to design a fully responsive and interactive UX prototype and its associated visual design. Source files & functional specifications were then handed over to the Orange team for implementation.